Habit Based Interventions for Social Good

So what is Habit Based Interventions and why are they important?


In todays world we are faced with many temptations that have, over a period of time, formed into habits. Think smoking, think eating and think drinking.
These are social habits that not only effect the individual but often those around them.
They also have an effect on our society as a whole. The cost of these individual habits when multiplied up form a tremendous cost on the health and welfare systems.

Individuals have tried many things to break habits, from diversion therapy to hypnosis to pills and potions. But research is now showing that breaking old habits and creating new ones can have long lasting benefits well past the end of the intervention period. According to those who have taken part in early research trials.

This habit thing may sound easy, but if you ask anyone who has quit smoking, they will tell you just how hard it is. Lets look at why that may be .....

Habits are formed through a loop process firstly through a cue or trigger which tells the brain to complete the action, the habit. Then the Action itself occurs and finally the brain provides itself with a reward.

Now these habits are remembered by the brain in the part responsible for emotions. This is some distance from the rational thinking part of the brain. So over time the rational part lets the emotional part do the work and just checks out without any thought process occurring. And there you have it - a habit is formed.

Breaking a habits and creating new ones can take place at the same time. However it is often difficult for the individual to achieve this without some form of intervention to assist with monitoring and when slip-ups occur, which they eventually will. The second requirement is time making and breaking habits take time.

Coaching provides a core platform from which Habit Based Intervention can be launched........

David CairnsComment